“To motivate complacent locals and generate news exposure, we power-blasted these bold messages onto the sidewalks that were covered in the same heavy soot their families had been breathing for years. The local community, Chicago news coverage and several eco-centric blogs quickly took notice.”
“Warning sign wild-postings and print ads continued the pressure. After our spot released the publicity was too great and in just 3 days the power-plants formally committed to revising their entire emissions systems. Win.”