“We sent the limited run of 100 packs around the country. Within a few days conversation lit up to the tune of a billion+ impressions, with everyone from late show hosts to broadcast news to celebs trying and commenting on the cook-free flavor wonders.”
“They even inspired a British country music artist to write this jingle about them.”
“All the coverage resulted in some crazy public demand. Everyone wanted a taste. So we partnered with NoKidHungry.org and auctioned off the last remaining pack on Cyber Monday, turning all the craving into some good old fashioned Thanksgiving giving.”
