“Combining Pringles flavors not only means tasty new possibilities, it also invites people to be curious and creative with their snacking. Examples of stack combos got the social public excited, then we launched with a 3-day, 3-phased, stack fest. You don’t need to be fancy to be foodie anymore.”
“Consumers and the press went wild for the new stacking phenomenon and started a surge of brand interactions/UGC that firmly established flavor stacking as a thing.
A few weeks later we got some off the cuff humor out of Bill Hader and released this video that continued the stacking narrative and teased the upcoming Super Bowl promotion.”
“After nearly a billion impressions and a spike in sales growth from the launch, the inherently interactive theme of flavor stacking is giving new dimension to this classic brand.”